Impact of new technology on media - Apps
- Social networks eg twitter/facebook
- Television to show trailers
- Internet
The transformations of Distribution and Marketing strategies
- Teaser trailers
- Social Newtworking
-Audience's reactions rather than clips of the actual film to get people to watch it
The use of new technology to faciliate more accurate targeting of specific audience
- Demand button
- Twitter
- Facebook
- Comment boxes
How audiences embrace the use of new digital media technology
- 3D
- Smell-o-vision
- IMAX
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